About Me
Hi, I'm Yohanes Willy Agusta
Performance marketer, data analyst, and full-stack developer.
I help businesses grow through marketing, data, and tech infrastructure. Connecting campaigns, analytics, and the products that power them.
The Core of My Codebase
My Journey
I started my career as a performance marketer, running campaigns, optimizing funnels, and working with analytics every day. That role taught me how to think in terms of ROI, conversion, and what actually moves the needle for a business.
Working with data on a daily basis sparked a deeper interest in analytics. It wasn't enough to know what happened. I wanted to understand why.
I enrolled in a data analytics bootcamp, where I learned data manipulation, data visualization, clustering analysis, SQL, and Python. It gave me the skills to go beyond surface-level metrics and find the story behind the numbers.
That foundation changed how I approached every campaign. I could now connect ad spend to outcomes with clarity, not guesswork.
From there, I became interested in building the systems behind the campaigns themselves. I joined Metana's bootcamp for fullstack development and Web3, learning to ship products end to end. From smart contracts and backend logic to intuitive front-end experiences.
Development gave me the ability to not just analyze and market a product, but to build it too.
Growing Businesses from Every Angle
Today, I bring all three disciplines together: marketing, data, and tech infrastructure. That combination gives me a strong foundation to help grow a business from multiple perspectives, not just one.
Whether it's driving traffic, interpreting what the numbers mean, or building the product that converts it, I can connect the dots across the full stack of growth. It's not about doing everything at once. It's about knowing how each piece fits together.
Performance Marketing
Campaigns & Growth
Data Analytics
SQL, Python & Insights
Fullstack Development
Web2 & Web3
Together, we can build something that not only looks great, but drives real, measurable results. Because growth should be intentional, not accidental.
Get in Touch